Meghan Channon

08

Product launches · programs · convenings

Full Credit Method, a paid AP Calculus mastery program launched with a three-time AP exam reader: design, front end, and LMS structure. The AAHRS surgeon-training program: structure, logistics, and collateral, including asynchronous LMS coursework, augmented and virtual reality experiences, and in-person sessions at the surgical center.

Recurring revenue campaigns sit behind the numbers in note 06.

10

Copy still in service, years after publication

Long-form web copy written for the practice and still live: positioning, patient education, and an FAQ. Alongside it, a two-page patient one-pager and a campaign landing page.

The pre-2023 pieces are labeled as written before generative AI, which makes the unassisted voice available for comparison.

11

Brand-trained knowledge base · reusable templates

A written design system — tokens, type stack, component anatomy, and the reasoning behind each decision — carries brand consistency into every new build from a single paste, which is the prompt-library idea applied to brand rather than to prose.

The same discipline runs in reverse when the brand belongs to someone else: the aiEDU Studios library was generated against aiEDU's existing brand, not a new one.

12

Directed, filmed, and edited in-house

The practice's YouTube channel is produced end to end in-house: patient journeys, testimonials, surgical procedure overviews, and patient education. Multicam capture and editing in Premiere Pro, After Effects, and Photoshop — a motion graphics package cut from original footage, a patient journey, and a hairline design session.

Vendor oversight runs alongside it: outsourced web and social teams report into the same editorial standard.

13

Repurposing as a pipeline, not a chore

Fifty-one aiEDU Studios episodes have already been run through it, each becoming its own structured, indexable page inside a faceted library — generated rather than hand-built. The same pipeline produced 70 videos across five series elsewhere.

14

Weekly video standup, run off a shared board

A production status board for every active video project, with a Kanban view and an editable table. The team updates it in real time ahead of the weekly standup, which replaced retyping an agenda into a calendar invite and made the meeting materially more useful.

15

Reuse answered at the brief

A video posted once and linked once is published and left on its own; the same video given a dedicated, structured page inside a browsable library keeps earning for years. Writing the standard before building anything is what moves the reuse question from post-launch cleanup to the brief itself — and what made a 51-video library a single generation run.

17

Founder as primary channel · nine years

Managing a high-profile surgeon as creative talent is the core of the current role: ghostwriting, local speaking engagements, teaching slots at international conferences, newspaper interviews, reality television, and podcast appearances — sourced, prepared, and supported, including the introductions delivered from the stage.

The founder's byline and his channel are the practice's primary distribution, and the academy built around him extends that voice to his peers.

18

Co-created, co-branded, twice over

Full Credit Method is a genuine co-brand: Dr. Abby Warner, a mathematics professor whose work sits at the intersection of AI-powered instructional design and academic integrity, built the curriculum and grades the mock exams; the design, front end, and LMS structure came from the other side of the partnership.

ampuTeez launched through a minority-owned artist co-op and the amputee community itself, on a US-made, sweatshop-free supply chain.

19

Earned media for a high-profile principal

Standing work in the current role: newspaper interviews, reality television, notable podcast appearances, local speaking engagements, and teaching at international conferences — identified, pitched where required, prepared for, and supported through delivery.

A formal media-list platform and a wire cadence would be new tooling. Sourcing opportunities and keeping relationships warm across long cycles would not; five years of executive search was that job under a different name.

21

Original research, built to be cited

The field guide is original research structured for citation: every recommendation mapped element by element to primary documentation, each claim carrying a numbered source that resolves to the specific section. The libraries generated from it ship structured data on every page, which is what answer engines actually read.

The same principle applied inward: the resume exists as a machine-readable Markdown file alongside the PDF, written to be parsed rather than guessed at.

22

Two names on the same story, 300+ times

A cross-functional team of five, managed from ideation through launch of a B2B2C subscription marketing service, then taken to a base of 300+ established customers — each one a shared story that had to work for both brands attached to it. The pilot ran at the Anderson Center, and that content strategy became the practice's growth engine for the years that followed.

23

The standing shelf of internal tools

A watch page generator, a production board, a competitive map of all 27 hair restoration providers in Georgia, a lead-capture landing page, and a one-third octave audio analyzer that runs off a phone microphone. Each one replaced a manual step or a document nobody was maintaining. The full set is catalogued here.

24

Protected health information · a line held since 2023

A decade of surgical photography needed processing: before images matched to after images across multiple angles, deduplicated, dated, renamed, blurred, and composited into side-by-side pairs. The pipeline that does it — Python, PowerShell, and a Photoshop batch routine — runs entirely offline and is still in service. The model wrote the tool; the protected data never touched a model.

Two working rules came out of that and still hold: nothing gets drafted from scratch by AI, and nothing gets written on a subject that cannot be independently validated. Every item on the portfolio is labeled with what AI did and did not do, including the pieces marked no-AI.

25

Standards written before launch, not after

At Technical Resource Solutions, the team's workflows and SOPs were authored ahead of a service launch and handed to a five-person team, not reverse-engineered once the questions started.

The field guide was written to be checked rather than trusted, with priority labels separated out as editorial judgment so the sourced material and the opinion stay distinguishable. A system only its author can operate is not a system.

26

Seven years of it before the marketing title

McKesson's LEAP program was expanded into a corporate-wide offering and carried through six cohorts and 175 additional participants, spawning a successor program — an internal communications job wearing a program-management badge.

At Liaison Technologies, three disparate systems were consolidated into one HRIS for 500+ employees. Adoption follows communication, not the migration plan.

27

Built so it runs without its author in the room

The AAHRS program was exactly this problem: asynchronous LMS coursework, AR and VR experiences, and in-person sessions, with collateral designed to be delivered by other people.

The habit shows up everywhere else too — the production board carries an editable table for people who do not think in cards, and a level builder ships beside the game so the content can be extended by whoever wants to.

28

Ghostwriting as a standing assignment

Writing in a founder's voice is daily work — conference talks, panel prep, interview background, and the introductions delivered from the stage. The formal version predates it: candidate and client briefings at Korn Ferry, executive program materials at McKesson, and conference teaching materials and event collateral for the practice.

30

Both halves of the measurement layer

Traditional: a pipeline reported by number — 2,677 consultations at 106% of benchmark, fill rate 52% to 83%, cases per operating day up 22%. Earlier, a hand-built provisioning tool recovered more than $270K in billable hours in its first fiscal year, which is the same habit at a different scale.

AI-era: structured data shipped per page across both libraries, and a machine-readable resume maintained as a running test of whether clean structure gets picked up.

31

Nine years, continuous

Patient education and consultative sales from 2016, marketing manager from 2019, business development and content since 2020. Behind that, seven years in program management, executive search, and HR at McKesson, Korn Ferry, and Liaison Technologies. Full dates on the resume.

32

Written on the page, verbal on camera and on stage

Written: site copy, a patient handout, and years of ghostwriting for a founder.

Verbal: 1,000+ patients guided through a hair loss evaluation and a surgical decision, the on-camera interviews conducted rather than outsourced, and the conference introductions delivered live.

33

Five channels, one funnel, published numbers

Content, video, web, a referral program, and events feeding a single pipeline: 2,677 consultations in 24 months at 106% of benchmark, surgical-day fill from 52% to 83%, cases per operating day up 22%, multi-case days more than tripled, and 3,150+ surgeries over nine years.

34

Daily since early 2023

Claude is the daily driver. Gemini handles Google-centric and search-forward tasks; Gemini and ChatGPT cover image and video generation; Adobe Firefly runs inside the Adobe products.

What changed in the last twelve months is scope rather than tooling: the gap between an idea and a working draft collapsed, and with it the ceiling on what one person will attempt. The clearest before-and-after is a hand-assembled 2023 scripting project against an eight-hour build and deploy this year — and everything else on the shelf sits downstream of that shift.

35

Concurrent by default

Demand generation, content, video production, patient experience, and internal tooling run at once in the current role — which is why the tracker exists. Earlier: a 90-day contracts backlog cleared inside the first 90 days, and a full data center maintenance audit and contract consolidation delivered by month ten.

36

Fast, with somebody watching the edges

Nine years on a small team that can pivot in a morning teaches the pivot and the guardrail in equal measure: fast gets an organization out over its skis when nobody is watching the edges. Efficient never means cutting corners, and gray areas are navigable in a way ethical lines are not.

The same candor shows up in the work — a game ships publicly labeled "in dev" because it only runs reliably on some iOS devices, which is more useful to a reader than a quiet omission.

37

Practiced across four of those landscapes

Ethics and regulated data: the offline PHI pipeline described in note 24, and the AI-use labels carried on every portfolio item. Children and data: tools built for kids with no ads, sign-up, or account.

Education: instructional design in Storyline 360, Rise 360, and Captivate for a surgical academy and an AP Calculus program — the latter built with a mathematics professor working on AI-powered instructional design and academic integrity, which keeps that conversation current. Workforce: seven years in talent management and executive search, watching automation reshape the roles being hired for.

39

The through-line of the last year's work

It is what note 21 documents, and it accounts for most of the recent portfolio: the research, the aiEDU Studios library, the 70-video library, and a resume written for machines.